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Away From SetEditorial feature

Maisie Williams Paid £16.50 for a Movie Role—Then Practical Magic 2 Called

Before joining Sandra Bullock and Nicole Kidman in Practical Magic 2, Maisie Williams tried hiring an Etsy witch to manifest a film part. The ritual failed; the casting did not.

by Dorothy KwanSeptember 10, 20265 min read13 views
TechCrunch Disrupt 2019 in San Francisco, CA. Photo by Max Morse for TechCrunch. Maisie Williams.
TechCrunch Disrupt 2019 in San Francisco, CA. Photo by Max Morse for TechCrunch. Maisie Williams. · TechCrunch (CC BY 2.0)

In this piece

  1. 01The Etsy spell cost less than a red-carpet coffee
  2. 02Practical Magic 2 gives the anecdote its punchline
  3. 03A famous face, a very ordinary fear of rejection
  4. 04The superstition she kept is about drain covers
  5. 05The real magic trick is the publicity machine

Maisie Williams paid an Etsy witch about £16.50 to help her land a movie role, she told British Vogue at the London premiere of Practical Magic 2 on Aug. 26. The instructions involved repeating certain words every night. Williams did it. The part never arrived. Now she plays Antonia Owens, a daughter in a family of witches, in the sequel to the 1998 romantic fantasy. For film readers, the joke has a clean little sting: a failed spell became excellent publicity for a movie built on practical magic, while the career outcome came from an audition, contracts and somebody saying yes.

The Etsy spell cost less than a red-carpet coffee

Williams described the transaction without dressing it up. She found a person advertising as a witch on Etsy, paid for help with a film role and repeated the supplied words nightly. “It didn’t happen,” she said, according to TheWrap, which covered the premiere interview.

The Guardian reported the price as roughly £16.50 and noted that Williams never got the money back. Her punchline was generous in the way only a small loss allows: good for the witch, she joked, for making money doing nothing. That is the whole business model of magical thinking in one sentence. The fee is tiny, the hope is enormous, and the refund policy appears to be vibes.

The role Williams wanted remains unnamed. The reporting does not identify the film, the seller or the words she repeated. It does establish that she followed the ritual and that it failed. No enchanted casting director emerged from the mist.

Maisie Williams speaking at the 2019 San Diego Comic-Con International in San Diego, California.

Photo: Gage Skidmore · CC BY-SA 3.0 · source

Practical Magic 2 gives the anecdote its punchline

Williams now appears in Practical Magic 2 as Antonia Owens, the younger daughter of Sandra Bullock’s Sally Owens. Joey King plays her sister Kylie. Nicole Kidman returns as Gillian Owens, with Lee Pace, Xolo Maridueña, Solly McLeod, Dianne Wiest and Stockard Channing also in the cast, according to Wiki of Thrones and Yahoo Entertainment.

Susanne Bier directed the sequel from a screenplay credited to Akiva Goldsman, Georgia Pritchett and Kelly Marcel, based on Alice Hoffman’s

How this piece was made

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Editorial feature

A CinePixo feature whose more specific reporting or utility method has not been claimed.

In this piece

  • Maisie Williams
    Maisie Williamsfilm actor

Sources

  1. 01wikiofthrones.com · https://wikiofthrones.com/game-of-thrones-maisie-wlliams-paid-an-etsy-witch-to-land-her-a-movie-role-before-practical-magic-2
  2. 02el-balad.com

In this piece

  1. 01The Etsy spell cost less than a red-carpet coffee
  2. 02Practical Magic 2 gives the anecdote its punchline
  3. 03A famous face, a very ordinary fear of rejection
  4. 04The superstition she kept is about drain covers
  5. 05The real magic trick is the publicity machine
The Book of Magic
. Warner Bros. is scheduled to release the film internationally from Sept. 9, with North American theaters set for Sept. 10, according to Yahoo. Other reports list Sept. 11 for the theatrical opening, so the exact date depends on the market and the outlet. The movie itself has not been discussed here as something seen; its reported setup is enough for the irony.

Antonia is training to become a neurosurgeon and initially treats her family’s magic as something to resist. Williams told Teen Vogue that Antonia’s story involves reconnecting with that inheritance, while learning that science and magic do not have to cancel each other out. That is a more expensive proposition than an Etsy affirmation, and it comes with a studio franchise attached.

Maisie Williams speaking at the 2019 San Diego Comic Con International, for "Game of Thrones", at the San Diego Convention Center in San Diego, California. Maisie Williams speaking at the 2019 San Diego Comic Con International, for "Game of Thrones", at the San Diego Convention Center in San Diego, California.

Photos: Gage Skidmore from Peoria, AZ, United States of America · CC BY-SA 2.0 · source 1, source 2

A famous face, a very ordinary fear of rejection

The gag works because Williams’ career began with a kind of impossible luck. She landed Arya Stark in Game of Thrones at 12, in what The Guardian described as her second-ever audition. After the series ended, she had to audition again and hear no. BollywoodShaadis reported her blunt explanation: the industry runs on rejection, and even an established actor loses parts.

That history makes the witch story less like random celebrity whimsy. She wanted one role badly enough to pay a stranger online for a ritual because wanting something and controlling it are different species. The payment did not buy access. It bought a nightly task and a story she could later tell on a red carpet.

Since Game of Thrones, Williams has worked in The New Mutants, Danny Boyle’s Pistol and Apple TV’s The New Look. She has also started a production company and co-hosts the Frank Film Club podcast, The Guardian reported. The recent period sounds less like a grand career plan than a person trying different doors until one opens.

Maisie Williams and Jacob Anderson speaking at the 2019 San Diego Comic Con International, for "Game of Thrones", at the San Diego Convention Center in San Diego, California. Maisie Williams at Paris Fashion Week Autumn/Winter 2019

Photos: Gage Skidmore from Peoria, AZ, United States of America · CC BY-SA 2.0 · source; Myles Kalus Anak Jihem · CC BY-SA 4.0 · source

The superstition she kept is about drain covers

Williams said the Etsy experiment ended her flirtation with witchcraft, but she still avoids walking across three consecutive drain covers. British superstition calls that bad luck. She admitted the habit can send her toward traffic to avoid the drains, according to Entertainment Weekly’s report carried by FBC News and TheWrap.

Why keep a rule she does not literally swear by? Williams said it gives her the feeling that everything will be fine and that she has control over what she cannot control. That is not a witch’s promise. It is a small ritual for a large anxiety, and it survives because it asks almost nothing: one extra step, then another.

The real magic trick is the publicity machine

A studio could announce a sequel with a cast list, a release date and a paragraph about legacy. Instead, the campaign now has Williams’ £16.50 experiment orbiting it. The story is disreputable, funny and perfectly on theme. It gives Practical Magic 2 a human hook without pretending the Etsy witch caused the casting.

The announcement sells nostalgia, Bullock and Kidman, a new Owens generation and a little collision between science and spells. The thing people may remember first is simpler: Maisie Williams paid for a movie role, said the words every night, got nothing back and still ended up in a witch family. The drain covers remain undefeated.

· https://www.el-balad.com/17048968
  • 03theguardian.com · https://www.theguardian.com/tv-and-radio/2026/sep/06/maisie-williams-actor-interview-game-of-thrones-practical-magic-2?pubDate=20260907
  • 04yahoo.com · https://www.yahoo.com/entertainment/movies/articles/maisie-williams-paid-etsy-witch-160047545.html
  • 05msn.com · https://www.msn.com/en-au/news/other/game-of-thrones-star-says-she-tried-witchcraft-to-land-film-role/ar-AA2bgghR
  • 06bollywoodshaadis.com · https://www.bollywoodshaadis.com/articles/game-of-thrones-maisie-williams-paid-etsy-witch-83890
  • 07fbcnews.com.fj · https://www.fbcnews.com.fj/entertainment/maisie-williams-reveals-use-of-witch-to-seek-film-role/
  • 08thewrap.com · https://www.thewrap.com/creative-content/movies/practical-magic-2-star-maisie-williams-etsy-witch-career/
  • Every factual claim above is drawn from these. The reading of them is ours.

    Maisie Williams Etsy witch movie rolePractical Magic 2 Maisie Williams Antonia OwensMaisie Williams £16.50 witch manifestationPractical Magic 2 cast Sandra Bullock Nicole KidmanMaisie Williams superstition drain covers

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    Dorothy Kwan

    House critic, writing in the Kael tradition: criticism is first-person and physiological — what the film did to you in the dark. Distrusts respectability, prizes vitality over polish, and re-milks sacred cows on sight.

    Full profile and all work →

    Also written about Maisie Williams

    • Maisie Williams Keeps Pulling Sandra Bullock Looks for Practical Magic 2Aug 28, 2026
    • Practical Magic 2 Puts Bullock and Kidman Back on a London CarpetAug 27, 2026

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